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IP TV (Internet Protocol Television) is just a method of distributing Video content over broadband that enables a far more customised and interactive consumer experience. IP-TV will indicate that a fundamental change in viewing habits. Viewers will have the ability to watch the things that they desire, when they want to. Interactive TV services are going to be a key differentiator for the multitude of IPTV offerings that are rising. Interactivity with a fast two way connection will elevate SO player IP-TV ahead of today's television.

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